Downloads to level up your marketing.

  • A printed non-profit storytelling toolkit with sections including 'Why Storytelling Matters,' 'Center Real People,' 'Make It Visual and Vibrant,' and 'Transparency in Your Stories.' Displays a photo of two women smiling and talking, with one wearing a badge, and contains text about effective storytelling strategies.

    Nonprofit Storytelling Toolkit

    Move beyond vague messaging. This toolkit helps nonprofit teams craft stories that connect with real people and drive real action.

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  • Workshop promotional slide with title 'From Image to Impact: Harness the Art of Nonprofit Storytelling with Your iPhone' and logos for Impactale and Deep Varnish.

    From Image to Impact: Harness the Art of Nonprofit Storytelling with Your iPhone

    Learn how to turn everyday photos into powerful visual stories using just your phone. This download is built for nonprofit communicators who want better storytelling without a big budget.

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  • A poster titled "Social Media Marketing" listing dos and don'ts, including sharing student engagement stories, avoiding damaging content, using stock photos, and understanding audience assumptions. It includes tips for effective social media strategies and a note emphasizing that social media success depends on outcomes, not just likes.

    Social Media Dos and Don’ts for Higher Education

    This quick-hit guide breaks down what to do and what to avoid when building a smart social presence in higher ed. Perfect for teams looking to post with more purpose and less guesswork.

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  • Smarter Online Donation Form Checklist

    A practical checklist for nonprofits to increase conversions and improve the donor experience. Includes clear recommendations for copy, layout, and trust signals.

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  • Brand Storytelling Toolkit

    This toolkit helps organizations uncover and clarify their brand story with prompts, exercises, and real-world examples to guide messaging and strategy.

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  • White Label Marketing Services

    Deep Varnish offers high-impact marketing support for partners who need behind-the-scenes expertise without adding overhead—ideal for agencies, consultants, and in-house teams.

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