Marketing means nothing without results.
SERVICES
We start by asking better questions. And digging deeper. We care enough to ask questions no one else will. Then we look for answers in places others don’t.
With a relentless focus on delivering, we harness these insights to shape a marketing strategy that makes people sit up and pay attention.
That work often happens at the leadership level through our Fractional CMO services.
BRAND & STORY STRATEGY
Every great brand starts with a story that resonates.
We help you uncover what truly sets you apart, then translate it into messaging and strategy that build trust, spark connection, and drive measurable growth.
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Define the tone, language, and key messages that make your brand instantly recognizable and relevant.
$1,200–$2,200
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Translate your brand story into usable templates and talking points so your entire team communicates with one voice.
$900–$1,500
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Bring your message to life visually through cohesive design, tone, and concept direction that reflect your brand’s personality.
$1,000–$1,800/project
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Hands-on sessions that align your team, clarify your message, and spark new ideas that drive real engagement.
$900–$1,500/session
“I engaged with Deep Varnish on a range of projects including brochure development, photography and videography, SEO, collateral design, annual giving optimization, social media and email strategy, and a full website and brand redesign. Shawn was an exceptional partner throughout.”
- Lori Gatmaitan, Former VP STEM Learning, SAE Foundation
MARKETING STRATEGY & EXECUTION
Stop spending money on bad marketing.
We build marketing plans that align your goals, channels, and tools, then execute them with the flexibility and precision to grow with your business.
Plan → Execute → Measure → Refine
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Launch with purpose. We’ll help you define your audience, craft your offer, and map the journey from first impression to loyal supporter.
$1,500–$2,500
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Turn scattered tactics into a cohesive plan. We align your channels, content, and goals so your marketing works together with purpose.
$2,000–$3,500
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Get an honest, strategic look at what’s working, what’s not, and what’s missing in your current approach — with a plan to fix it.
$600–$1,000
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Align your content with your brand goals, so every article, email, and post supports a bigger picture.
$900–$1,800
“We’ve worked with Deep Varnish for a number of years. From digital ad campaigns to website optimization and email marketing, Shawn and his team always brings big picture thinking and creative direction to every marketing campaign helping to drive significant increases in year-over-year sales. I would highly recommend Deep Varnish as a marketing partner.”
- Tim DeBacco, Director of Marketing, Spin-Clean International
DIGITAL & SOCIAL
Turn your message into measurable momentum.
Once your story and strategy are clear, it’s time to amplify. We help you build and manage the digital systems that bring your message to the right people and keep them coming back.
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Improve your visibility where it counts. We combine strong SEO fundamentals with local optimization (GEO) and AI-informed strategies (AEO) that reflect how people search today. The goal is to help your brand show up clearly and consistently across maps, organic results, and answer boxes.
$800–$1,500/month
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Get in front of the right audience at the right time. We build and manage paid search campaigns that support your goals and amplify your message without wasting budget.
$800–$1,200/month
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Build relationships through smart segmentation, nurturing, and automation that turn interest into engagement.
$600–$900/project
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Whether you're building from scratch or improving what you have, we make sure your site works harder for your brand. That means clearer messaging, smarter content, and user experiences designed to convert.
$2,500–$6,000/project
“Our web presence vastly improved with our new website and SEO. We dove right into a new marketing strategy and instantly had positive results in quote requests and sales.”
- Darin Smith, General Mgr, Printscape Imaging & Graphics
When you need a marketing leader, not just a marketing plan.
FRACTIONAL CMO SUPPORT
For organizations that need senior-level guidance but not a full-time hire, our Fractional CMO Support provides ongoing strategic leadership.
We become your marketing partner, setting direction, mentoring your team, and ensuring every effort aligns with your goals and drives measurable results.
Whether we meet monthly or stay embedded over several quarters, you’ll get the focus, accountability, and impact your marketing has been missing.
End-to-end marketing leadership, from strategy through execution and reporting
An ongoing partnership grounded in deep understanding of your organization and audience
Management of social media, email campaigns, website optimization, and launch plans
Sustainable marketing systems and infrastructure that support day-to-day needs
Clear monthly reporting that shows senior leadership what’s working
Best for: Organizations with 3-15 staff members who are ready to outsource to a trusted parter.
Let’s make your marketing make sense and make an impact.
Whether you need sharper messaging, a smarter plan, or a marketing leader to bring it all together, we’re here to help you move forward with confidence.