Spin-Clean
How Spin-Clean Grew Amazon Sales 18% and Cut Ad Waste by 30%
Strong brand recognition among audiophiles only goes so far when the competition is growing and ad costs keep climbing.
Spin-Clean, the maker of one of the most beloved vinyl record cleaning systems in the world, had built genuine loyalty among audiophiles over decades. Rising competition and increasing Amazon ad costs were starting to eat into that advantage, and a digital presence that hadn't kept pace was making it worse.
They brought in Deep Varnish to find the inefficiencies, fix the creative, and build a path to purchase that matched the strength of the brand.
Services provided:
Marketing Strategy
Website Optimization
Email Marketing
Google Ads Management
Amazon Ads Management
Identifying Key Priorities & Quick Wins
We started by auditing the Amazon Ads campaigns and reviewing the creative assets against what competitors were running. The campaigns were spending against audiences that weren't converting, the product photography wasn't showing the system in use, and the website wasn't giving the ads anywhere credible to send traffic. Those three problems were connected and were hampering sales.
Rebuilding the Path to Purchase
We refined audience targeting and ad segmentation on Amazon to improve visibility and conversion while bringing ACOS down. New photo and video assets, which we directed, replaced the existing creative across Amazon ad placements. The website was rebuilt to support a cleaner buying experience, so when the ads drove traffic, the page was ready to convert it.
Each change reinforced the others. A prospective buyer who saw the new creative landed on a page that told the same story and made the next step obvious. The numbers followed.
30%
decrease in ACOS
18%
increase in Amazon sales
35%
increase in website sales
“Deep Varnish is more than a marketing agency. They’re a true partner. They took the time to understand our brand, our customers, and the unique challenges of selling both DTC and on Amazon. Their attention to detail and willingness to dive into the nuances of our business made a real difference. We trust them, and that trust has translated into meaningful growth.”