Spin-Clean
Driving E-Commerce Growth Through Smarter Ads and Strategic Creative
Spin-Clean, the maker of one of the most beloved vinyl record cleaning systems in the world, wanted to improve the performance of its e-commerce marketing.
The brand had strong name recognition among audiophiles but faced increased competition, rising costs on platforms like Amazon, and an evolving digital landscape that demanded more intentional marketing.
They partnered with Deep Varnish to enhance their digital presence, align their creative strategy, and unlock new growth opportunities.
The challenge was clear: drive better performance across every digital touchpoint while staying true to the legacy and reputation of a brand that has earned the trust of vinyl lovers worldwide. Deep Varnish’s approach blended short-term wins with a long-term strategy focused on sustained growth.
Services provided:
Marketing Strategy
Website Optimization
Email Marketing
Google Ads Management
Amazon Ads Management
Identify Key Priorities & Quick Wins
We began with a diagnostic approach: auditing existing Amazon Ads campaigns, reviewing creative assets, and mapping the customer journey across key digital touchpoints. This helped us surface immediate opportunities to reduce ad waste, improve creative clarity, and streamline the e-commerce path to purchase. Prioritizing these fast-turn improvements gave Spin-Clean a measurable lift while laying the groundwork for longer-term strategy.
Defining a Targeted Marketing Strategy
We built a targeted marketing strategy to scale growth sustainably. We refined audience targeting and ad segmentation on Amazon to boost visibility and conversion while lowering ACOS.
On the creative front, we directed a photo and video shoot to capture compelling, conversion-optimized assets that showcased the product’s value. At the same time, we optimized the website to improve usability and support a cleaner, more persuasive buying experience.
The result was an integrated system: ads, content, and site all working together to drive results.
The results:
30% decrease in ACOS, increasing efficiency of ad spend
18% increase in Amazon sales
15% increase in organic traffic
“Deep Varnish is more than a marketing agency. They’re a true partner. They took the time to understand our brand, our customers, and the unique challenges of selling both DTC and on Amazon. Their attention to detail and willingness to dive into the nuances of our business made a real difference. We trust them, and that trust has translated into meaningful growth.”