Because marketing shouldn’t be this hard.
WHY US
You’ve got a great mission and a solid team. But turning that into marketing that actually connects? That’s where we come in.
We help organizations get unstuck — clarifying their story, aligning their strategy, and creating marketing that finally works.
Why teams choose Deep Varnish
OUR DIFFERENCE
We’re not the biggest agency and that’s the point. Our clients work with us because we go deeper where it matters most.
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Clarity First
Everything starts with understanding. We uncover what really matters to your audience before we ever talk tactics.
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Strategy + Action
We think like a CMO and work like a hands-on partner. Smart strategy, executed with precision.
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Small by Design
You get our senior team — every time. No handoffs, no fluff, no wasted motion.
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Impact Over Output
We measure success by what moves people — not how much content gets produced.
Marketing that goes below the surface.
OUR PHILOSOPHY
Deep Varnish exists to help organizations create marketing that’s meaningful, focused, and effective.
We dig below the noise — beyond tactics and buzzwords — to uncover the clarity, consistency, and confidence that make your brand resonate. When people truly understand what you do and why it matters, they act.
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We listen deeply to uncover what’s really holding your marketing back.
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We sharpen your message and strategy so every piece of marketing connects.
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We help you bring it to life through focused execution and measurable results.
MEET SHAWN
Who you’ll actually work with
I’m Shawn Graham, founder of Deep Varnish.
After 20+ years helping organizations refine their message and marketing strategy, I started Deep Varnish to bring that CMO-level thinking to teams that need it most.
I take your success personally — because when your message finally clicks, everything else gets easier.
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Branding | Website Design | Creative Strategy
John brings more than 20 years of experience leading design and content strategy for websites that do more than look good — they perform. His work helps organizations connect creative vision with clear business objectives.
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Photography | Videography
Evan Custer is a creative photographer, designer, and filmmaker with a sharp eye for story. From portraits to promotional videos, he captures the authentic moments and visuals that bring each brand’s message to life.
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Digital Marketing | SEO | Google Ads
Adam Lasky combines 15+ years of marketing leadership with a deep focus on sustainable growth. Having served as CEO, CMO, and VP of Marketing, he’s helped companies launch, scale, and refine strategies that drive revenue without sacrificing profit.
What’s in a name?
Varnish /’vär-nish
To enhance, clarify and finish.
Deep /dēp
Marketing that goes below the surface.