Marketing Audit & Roadmap
Good marketing starts with an honest look at what's really going on.
Find out exactly what's holding your marketing back and what to fix first.
We dig below the surface of your current marketing, uncovering what's working, what isn't, and where the real opportunity lives. From there, we build a prioritized roadmap so your team knows exactly where to focus and why.
The status quo is costing you more than you think.
Our Process
We listen before we recommend.
In a focused two to three week engagement, we assess where your marketing stands, align on what matters most to your business, and deliver a roadmap built around your actual goals rather than a generic template. It also gives you a shared, objective picture of where things stand, which is often just as valuable as the roadmap itself.
Step 1
Marketing audit
We take a deep, objective look at your channels, positioning, messaging, and funnel to understand what is working, where the gaps are, and which opportunities your current approach may be missing.
Step 3
Strategic alignment session
A focused conversation about your business goals, your audience, and what your marketing needs to accomplish. Here the strategy gets rooted in context rather than assumption.
Step 2
Your 90-day growth roadmap
A prioritized plan with specific actions, sequenced in the right order, with the reasoning behind each decision, so your team knows where to focus and can move forward with purpose.
Most small and mid-size businesses reach a point where their marketing feels busy but disconnected. There is activity across channels, effort going in on multiple fronts, and a growing sense that something isn't adding up. The needle isn't moving the way it should, and nobody can quite put their finger on why.
What looks like a tactical problem is almost always a strategy problem. And strategy problems tend to compound quietly until someone is willing to look at them honestly. We start there.
By the end, you'll finally have:
An honest, strategic assessment of what is working, what isn't, and what is missing from your current marketing approach
A clear marketing framework your team can use to communicate consistently across every channel and touchpoint
A prioritized 90-day roadmap connecting your marketing activity to the business outcomes that matter most
A readout session with Shawn to walk through every finding so you leave with a complete picture of the path forward
Senior-level marketing thinking, applied directly to your business by someone who has done this work for more than 20 years.
Every marketing audit is led by Shawn Graham.
Shawn is the founder of Deep Varnish and a brand strategist with more than 20 years of experience helping organizations sharpen how they tell their stories and connect with the people they serve.
When you work with Deep Varnish, you work directly with Shawn from start to finish. No handoffs, no account managers, and no work passed along to someone who was not part of the original conversation.
Published author. Keynote speaker. VP of Member Recruitment, AMA Pittsburgh.
Investment
Marketing Audit & Roadmap
A complete audit of your current marketing and a prioritized 90-day growth roadmap, delivered in two to three weeks. One flat fee with no ongoing commitment required.
Start with a short consultation to talk through where you are and whether this engagement is the right fit.
$500
one time fee
30+
organizations served
20+
years of marketing experience
2 to 3
weeks to your roadmap
"I engaged with Deep Varnish on a range of projects including brochure development, photography and videography, SEO, collateral design, annual giving optimization, social media and email strategy, and a full website and brand redesign. Shawn was an exceptional partner throughout. His innovative thinking and thoughtful approach gently pushed our organization beyond its comfort zone in ways that ultimately strengthened our fundraising and advanced our mission. I would highly recommend Shawn and Deep Varnish to any organization seeking a creative, strategic, and truly invested partner."
Lori Gatmaitan
Former VP, SAE Foundation
Built for organizations ready to go deeper.
This marketing audit is designed for small and mid-size businesses that have outgrown their current marketing strategy. Whether the team can't agree on where to focus or the approach just isn't keeping up with where the business is headed, the audit gives you an objective outside view and a clear path forward.
If that sounds like where you are, this is a good place to start.