Sleep Pittsburgh
How We Helped Sleep Pittsburgh Increase Web Leads by 10X
When you rebrand a legacy business, digital marketing becomes a powerful tool to reintroduce the brand and build momentum.
Sleep Pittsburgh was rebranding and needed the new name to do more than signal a fresh start. They were competing against big-box stores, online retailers, and wholesale clubs with bigger marketing budgets, and the existing digital presence wasn't giving customers a reason to choose a local alternative.
They brought in Deep Varnish to build the marketing foundation before the new website launched and make sure the rebrand translated into actual leads.
Services provided:
Marketing Audit
Creative Direction
Marketing Strategy
Google Ads Management
Website Optimization
Identifying Key Priorities & Quick Wins
Ahead of the kickoff we developed a focused set of questions to understand what made Sleep Pittsburgh worth choosing over a big-box alternative and where the current digital presence was falling short. What came back was consistent. Customers who found Sleep Pittsburgh tended to stay, but the business wasn't showing up where those customers were searching, and the messaging wasn't giving them a reason to act when they did find it. We started addressing both before the new site was ready.
Building the Marketing Before Launch
We launched Google Ads campaigns targeting the searches Sleep Pittsburgh was missing and rewrote the core messaging to lead with what made a local sleep specialist worth choosing over a national chain. SEO-focused content went up on the existing site to start building organic visibility. We overhauled tracking to connect campaign performance directly to lead generation so there was no guesswork about what was working. By the time the new website launched, the marketing infrastructure was already producing results. Web leads increased 10X.
“The team at Deep Varnish understood what we needed right away. They didn’t just help us launch a new brand, they helped us turn it into real business growth. Their strategic approach, attention to detail, and ability to move fast made a huge difference. We saw results almost immediately, and the foundation they built continues to pay off.”