Sleep Pittsburgh
How We Helped Sleep Pittsburgh Increase Web Leads by 10X
When you rebrand a legacy business, digital marketing becomes a powerful tool to reintroduce the brand and build momentum.
Sleep Pittsburgh brought in Deep Varnish to help ensure the rebrand wasn’t just a change in name but a launchpad for growth. As a long-standing local business competing in a crowded and increasingly digital marketplace, they knew they needed more than a fresh look. They needed to show up where customers were searching, with messaging that set them apart and motivated action.
That meant working together to clarify what made Sleep Pittsburgh different, build marketing momentum before the new website even launched, and lay the groundwork for ongoing success. From the beginning, our role was to act as both strategist and hands-on partner—connecting the dots between their vision and the digital execution required to make it real.
Services provided:
Marketing Audit
Creative Direction
Marketing Strategy
Google Ads Management
Website Optimization
Identifying Key Priorities & Quick Wins
Ahead of our kickoff, we created a set of targeted questions to clarify the vision for the new brand, define key differentiators, and better understand customer personas and marketing goals. Rather than waiting for the new website to launch, we immediately began looking for opportunities to improve online visibility and lead capture. That work informed the content strategy for the new site and delivered measurable results from the start.
Defining a Targeted Marketing Strategy
With heavy competition from big-box stores, online retailers, and wholesale clubs, Sleep Pittsburgh needed a focused and compelling brand presence. We developed a full-funnel marketing strategy to improve performance across every touchpoint. That included Google Ads, Facebook campaigns, SEO-focused content, and on-site optimization. We also overhauled tracking to connect campaign performance directly to lead generation through updated analytics and reporting.
“The team at Deep Varnish understood what we needed right away. They didn’t just help us launch a new brand, they helped us turn it into real business growth. Their strategic approach, attention to detail, and ability to move fast made a huge difference. We saw results almost immediately, and the foundation they built continues to pay off.”