ioBridge
How We Helped ioBridge Secure Placement in Leading Industry Publications
In a crowded tech space, even major news can go unnoticed without a clear, compelling story behind it. That’s why strategy matters more than splash.
When you're announcing a major licensing deal and trying to capture the attention of investors, industry media, and potential partners, you can’t afford a muddled message.
ioBridge, a Boston-based Internet of Things platform, came to Deep Varnish to sharpen their story, clarify their positioning, and build a communications strategy that would break through the noise—starting with a critical product announcement.
Services provided:
Marketing Audit
Public Relations Strategy
Marketing Strategy
Website Optimization
Identifying Key Priorities & Quick Wins
We began with a marketing audit and competitor benchmarking to understand how ioBridge was positioned in the market. Working alongside the senior leadership team, we identified key points of differentiation and areas where their messaging lacked clarity. That gave us a roadmap to define their unique value proposition and identify opportunities for immediate improvement across their website and public relations efforts.
Defining a Targeted Marketing Strategy
With those insights in hand, we helped refine ioBridge’s messaging across multiple platforms. We distilled their story down to its core elements—what they do, why it matters, and how they’re different. We then applied that message across their website, blog, and social media channels, ensuring a consistent narrative and a stronger presence.
To support their licensing announcement, we also developed talking points for the CEO and helped shape their PR strategy positioning ioBridge for more meaningful coverage in targeted industry publications.
“Deep Varnish is an invaluable asset to my company and extension of our team when we are crafting a message for our website, blog, or the press.”