ioBridge
How We Helped ioBridge Secure Placement in Leading Industry Publications
In a crowded tech space, even major news can go unnoticed without a clear, compelling story behind it. That’s why strategy matters more than splash.
ioBridge, a Boston-based Internet of Things platform, had a major licensing deal to announce and needed the story behind it to land with investors, industry media, and potential partners. The messaging across their website, blog, and social channels wasn't consistent or specific enough to support that kind of announcement.
They brought in Deep Varnish to sharpen the story, align the messaging, and build a PR strategy around the licensing news.
Services provided:
Marketing Audit
Public Relations Strategy
Marketing Strategy
Website Optimization
What the Audit Found
We started with a marketing audit and competitor benchmarking to understand how ioBridge was positioned relative to other IoT platforms. What we found was a company doing genuinely differentiated work that the messaging wasn't reflecting. The website described what the platform did without explaining why it mattered or who it was built for. The blog and social channels were telling a different version of the same story.
We worked with the senior leadership team to identify what actually set ioBridge apart and built the rest of the work from there.
Getting the Story Ready for the Announcement
We rewrote the core messaging to lead with what made ioBridge different, making the case for the platform in terms that would resonate with industry media and potential partners, not just technical users. That message was applied consistently across the website, blog, and social channels so every touchpoint was telling the same story before the announcement went out.
We developed talking points for the CEO and shaped the PR strategy around the licensing news, targeting the industry publications where ioBridge's credibility would matter most. The announcement secured placement in leading industry publications reaching the investors and partners the company needed to reach.
“Deep Varnish is an invaluable asset to my company and extension of our team when we are crafting a message for our website, blog, or the press.”