SAE A World In Motion STEM Program
Redesigning classroom STEM kit packaging to strengthen brand recognition in hundreds of classrooms
AWIM® classroom kits bring hands-on engineering challenges into schools across the country. Each kit includes everything educators need to guide students through a STEM activity rooted in real-world problem solving. In 2025 alone, more than 1,200 AWIM PreK-12 kits were ordered, reaching hundreds of classrooms nationwide.
As kits move between teachers, classrooms, and storage spaces, the box is often a teacher's first introduction to the program. That makes the box itself part of the program's first impression.
Services provided:
Creative Direction
Brand Messaging
Brand Experience
Competitor Benchmarking
When Packaging Didn’t Reflect the Brand
The packaging functioned as a shipping container. There was no clear signal of what engineering challenge was inside, what grade level it was designed for, or what program it belonged to. A teacher encountering the kit for the first time had no way to know any of that without opening it.
Designing Packaging that Build Brand Awareness
We led concept development and messaging structure, defining a visual hierarchy that surfaces the program name, the engineering challenge inside, and the intended grade level. We built clear direction to the Teacher's Manual and student AWIM Notebooks into the design so educators could orient themselves immediately. Consistent visual elements tied each kit back to the AWIM program regardless of which challenge was inside.
AWIM's internal creative team partnered on execution, developing the final artwork and a production-ready template that can be applied consistently across future kits.
SAE AWIM STEM Classroom Kit packaging before and after rebrand and redesign:
Strengthening Brand Visibility in Classrooms Across the Country
A teacher encountering an AWIM kit for the first time can identify the program, understand the challenge inside, and find what they need to get started. For a box that spends a school year moving between classrooms and storage closets, that first impression is the program's most consistent point of contact.
“The redesigned packaging better reflects the strength of the AWIM brand and clearly communicates what each kit contains. It helps the program show up more consistently in classrooms and makes the experience more approachable for the educators who bring these challenges to their students.”