SAE A World In Motion STEM Program
Redesigning classroom STEM kit packaging to strengthen brand recognition in hundreds of classrooms
AWIM® classroom kits bring hands-on engineering challenges into schools across the country. Each kit includes the materials educators need to guide students through a STEM activity rooted in real-world problem solving.
In 2025 alone, more than 1,200 AWIM PreK-12 kits were ordered, reaching hundreds of classrooms nationwide.
As the kits move between teachers, classrooms, and storage spaces, the box often becomes a teacher’s first introduction to the program.
That makes packaging more than a container for materials. It becomes part of the brand experience.
Services provided:
Creative Direction
Messaging
When Packaging Didn’t Reflect the Brand
The learning experiences inside the kits were thoughtfully designed, but the packaging had evolved over time and no longer reflected the strength of the program behind it.
Instead, the boxes functioned primarily as shipping containers. Visual cues were limited, and the purpose of the kit wasn’t always clear when teachers encountered it outside of a formal introduction.
As a result, one of the program’s most visible touchpoints wasn’t reinforcing the AWIM brand or helping educators quickly understand what they had in front of them.
Designing Packaging that Communicates Purpose and Builds Recognition
A package redesign created an opportunity to strengthen both usability and brand presence.
The updated packaging system introduces a clear visual hierarchy that highlights the program name, the engineering challenge inside the kit, and the intended grade level, while directing educators to the Teacher’s Manual and student AWIM Notebooks. Stronger branding and consistent visual elements help ensure the kits remain recognizable wherever they appear, whether in a classroom, a storage cabinet, or a shared school resource space.
Deep Varnish led the concept development and messaging structure for the packaging system, defining the visual hierarchy and layout framework for the boxes. AWIM’s internal creative team partnered in bringing the system to life, developing the final artwork and a production-ready template that can be applied consistently across future kits.
Strengthening Brand Visibility in Classrooms Across the Country
Today the packaging works harder for the program. Educators can quickly recognize the kits as hands-on STEM activities, understand the focus of each engineering challenge, and connect the materials to the AWIM program behind them.
Wherever the kits travel, from classroom shelves to shared storage spaces, the packaging reinforces the brand and helps the program show up more clearly and consistently in hundreds of classrooms each year.
“The redesigned packaging better reflects the strength of the AWIM brand and clearly communicates what each kit contains. It helps the program show up more consistently in classrooms and makes the experience more approachable for the educators who bring these challenges to their students.”